Run Drupal

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Back when I was first starting to look at different Content Management Systems (CMS) one of the reasons I decided to go with Drupal was because I heard from different people that it was much more Search Engine Friendly (SEF) when compared to the other CMS’s out there. This excited me not because I was an SEO expert but precisely the opposite – because I knew SEO was valuable but didn’t know what it meant to optimize my sites.

Since then I have learned much more about Search Engine optimization and I have come to two conclusions:

• First: Durpal out of the box is pretty stinking Search Engine Friendly. I truly believe that if all you did was setup a default Drupal install with clean urls and began writing content that matters to people you will be indexed by all the major search engines and you have great potential to have good rankings in them.
• Second: Drupal allows advanced SEO “experts” to thrive. As you learn more about SEO and you want to fine tune things there are many great modules out there that help make it possible for you to easily implement these search engine “tricks”.

I would argue that as far as I can tell Drupal is one of the best CMS’s for SEO – maybe even THE best one. I launched a Visual Basic Help site a few years ago and this is the graph of how my page visits/day has grown over the months and years. This is straight from my Google analytics.

As you can see up and two the right just like every web developer wants to see. Currently it gets about 400,000 page views a month (that’s over 13,000 page views a day). About 85% of this is from search engines. All this to say that from my experience Drupal is a great CMS for those looking to optimize their sites so they rank well in search engines.

How about you? Do you use Drupal and/or some other CMS? What has your results been as you implement SEO tactics on your site?